I did it in a type of style, to make you, the viewer to feel comfortable here, but I want my message to get across. This was easily accomplished, I did so by writing all of the content very dark and quite scary at times, because thats the truth about this issue, its dark and its scary and people are not doing enough about it, but in order to keep a smile on the viewers face and remind them of the good in the world, and also make them feel sorry for animals, I put cute pictures of animals either looking or doing something stupid. I think by doing this my website has a contrasting vibe which makes it unique and more intriguing.